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Don’t be so vague, be clear with your keywords!

If you have a website that you want others to find online, you should be thinking about your keywords.

What are keywords? These are the words used to describe your content used by people and search engines.

A key tip for your keywords is that you want to be as clear and direct when it comes to your content. While marketing can be a little more vague, the users that come to your site have a specific ask. Answer it!

Additionally, you should have your keywords sprinkled throughout your content. A few places you should work in your keywords:

• Page URL
• H1 tags
• Alt text for images and links.

Improving your rankings is an ongoing process. It takes time, attention and the ability to make changes, but these tips will get you showing up for the party!