Founder-led wine brand · Digital + event experience
Gorgée D’Art Wines is built around owner Christal Y. Scott’s creative vision and wine curation. KRE~ative translated that vision into a connected digital and event experience: brand storytelling, a redesigned website and online sales structure, weekly event wine menus, and a growing schedule presented as the Tasting Tour.
The challenge
A growing event presence creates a recurring communication task: introduce the brand, show what is pouring and tell people where to find it. KRE~ative connected these moments through the website, owner-curated weekly menus and a recognizable tour identity.
KRE~ative’s role
The work began with the personality behind Gorgée D’Art: Christal’s connection between wine, art and hospitality. KRE~ative helped carry that perspective into website copy and branded materials, giving product discovery, event promotion and founder storytelling a consistent voice. The owner’s expertise and selections remained at the center of the experience.
The website redesign and online sales structure brought the brand story, wine collections, shopping and events into a shared digital home. Visitors can discover the wines, meet the founder, explore experiences and find the next tasting opportunity. The site gives event audiences a place to return to after their first introduction to the brand.
For each event, the owner curated the wine selection; KRE~ative turned that selection into the weekly wine list and designed menu. The recurring work organized wine names, styles, flavor descriptions and featured bottles so guests could navigate the available pours. It also made room for seasonal selections without losing the visual continuity of the menu.
Weekly updates involved more than swapping a date. Project conversations document changes to the selection, featured bottles, wine types, sweetness descriptions and product imagery. KRE~ative adapted the materials as the owner refined the list, keeping the design reusable while treating each event’s assortment as its own content task.
As Gorgée D’Art’s event reach expanded, KRE~ative branded the schedule as the “Tasting Tour.” Individual appearances became recognizable stops through the “GAW Takes…” naming approach. This gave the growing calendar a shared identity and a repeatable way to introduce the brand to each city, while helping existing followers recognize where the team would be next.
The tour identity extended into city-specific graphics, event-page copy, social posts and email copy. Project work includes GAW Takes Cary and GAW Takes Long Island City, alongside other event creative. Each stop needed its own location, timing and invitation, expressed within the same brand. The website’s Tasting Tour category provides a consistent home for the schedule.
KRE~ative’s contribution connects the visible creative work with recurring execution: updating menus, preparing campaign materials, maintaining event information and supporting the team’s presence. Together, these deliverables give the owner a consistent way to present the wines and give audiences a brand they can recognize across the website, tasting table and next tour stop.
The recurring work
Christal selected the wines for each event. KRE~ative shaped the weekly menu and supporting promotional materials around those selections, updating the presentation as the assortment and featured wines changed.
From schedule to Tasting Tour
“Tasting Tour” became the umbrella for the event schedule. “GAW Takes…” gave individual stops a local expression. Together, they connected the brand’s expanding reach with a clear place to find upcoming appearances.
What the work supports
The result is a connected set of brand and communication materials: a digital home, a repeatable weekly menu, a named tour and campaign content for individual stops. Each helps carry the owner’s vision into the places where customers discover and experience Gorgée D’Art.
The case study describes delivered work and the expansion documented in the project records; it does not assign revenue, attendance or conversion gains to the work.
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